Growth strategist
Trilingual growth operator with CEO-facing ownership at a founder-led startup, running end-to-end growth initiatives from market entry through conversion.
I'm Kayoko Shimomura, a trilingual growth strategist who has operated as a CEO-facing core team member at a small, founder-led startup, owning cross-functional strategy across marketing, sales, and content teams.
I led a full business model rebrand of a study abroad program that grew enrollment 2.6x. I also led a 0-to-1 market entry into Korea that filled 50% of total enrollment capacity in its first semester. In each case there was no defined playbook, so I built strategy and execution from scratch. Alongside that, I build AI-powered systems that diagnose funnel and visibility gaps before they show up in revenue.
Open to roles where I can take on broad ownership across strategy, market expansion, and cross-functional leadership.
Market expansion
Korea and Philippines program growth through full business rebrand, localization, and cross-functional execution
Korea market entry
End-to-end market entry owned from strategy through execution, in a fast-moving, resource-constrained environment
AI-native growth systems
Citation-monitoring and content-scoring models built to diagnose visibility gaps across AI-generated search results
Full business rebrand behind 2.6x enrollment growth, led as a CEO-facing core team member