Digital marketing and growth strategist
Trilingual growth strategist with a track record of CEO-facing ownership, driving go-to-market strategy and market expansion at a founder-led startup.
I'm Kayoko Shimomura, a trilingual growth strategist who has operated as a CEO-facing core team member at a small, founder-led startup, owning cross-functional strategy across marketing, sales, and content teams.
I led a full business model rebrand of a study abroad program that grew enrollment 2.6x, and I led an end-to-end market entry into Korea, in each case without a defined playbook, building strategy and execution from scratch. I bring sustained follow-through once a project starts and comfort operating in ambiguity.
Open to roles where I can take on executive-level ownership at the intersection of strategy, market expansion, and cross-functional leadership.
Market expansion
Korea and Philippines program growth through full business rebrand, localization, and cross-functional execution
Korea market entry
End-to-end market entry owned from strategy through execution, in a fast-moving, resource-constrained environment
Cross-functional strategy
CEO-facing ownership of go-to-market strategy, sales enablement, and CRM infrastructure at a founder-led startup
Full business rebrand behind 2.6x enrollment growth, led as a CEO-facing core team member