Case studies in strategic ownership and market expansion

Sat inside the CEO's core team as the company rebuilt its business model from the ground up. Led a full rebrand of the Philippines study abroad program, driving cross-functional alignment across marketing, sales, and content teams, and equipping the sales team with updated go-to-market collateral.

Owned end-to-end market entry into Korea in a fast-moving, resource-constrained startup environment where scope was largely self-directed: website localization, SEO restructuring, and CRM implementation.

Built a diagnostic scoring system from scratch to identify performance gaps in brand visibility and drive content optimization, translating technical analysis into a business-relevant growth lever.

Developed responsive websites from Figma designs and engineered conversion tracking infrastructure to improve year-over-year conversion performance.

Built a live, automated reporting dashboard to replace manual reporting with continuous visibility into performance.