Case studies in growth, market entry, and AI search

Designed and led an AEO/GEO strategy to increase brand visibility across AI-generated search results, building a citation-monitoring system and scoring model from scratch to diagnose performance gaps and drive content optimization.

Built a live, automated SEO dashboard in Streamlit, integrating GA4, Google Search Console, and the Google Sheets API to replace manual reporting with continuous, weekly-refreshed visibility into ranking, impression, and citation performance.

Led a full rebrand of the Philippines study abroad program, including business model, website architecture, and GEO strategy, while equipping the sales team with updated go-to-market collateral.

Spearheaded expansion into the Korean market through end-to-end website localization, SEO and accessibility restructuring, and CRM implementation, scaling Korean enrollment within a single semester.

Developed responsive websites from Figma designs and engineered conversion tracking infrastructure, including Meta Pixel and multi-campaign attribution tags, to improve year-over-year conversion performance.